|
Software companies need to
continuously improve their systems and increase efficiency and revenue. It
is becoming common practice for software companies to offer prospective
clients free trial" application versions. However, turning "try and buy"
downloads into actual revenues has proven to be a challenge.
ISV's can also use specific licenses in order to raise conversion rates by
easily creating and tracking trial versions turning any application into a
time-limited or "try and buy" version. By using licensing, without
modifying or recompiling code the ISV can automatically create a
registered trial user
database for usage tracking and marketing available to the customer via
the internet or telephone.
Licenses enable ISV's to supervise their trial activation leaving
presales and support out of the marketing equation. By monitoring the
license life span, the software enthusiast easily be tracked which ensures
that no lead is lost.
Dynamic Software Packaging can be used to create specific client oriented
software for each client without having to redesign code. Dynamic Software
Packaging - Benefits * Enables utility pricing models for continual
revenue streams as customers can pay only for the modules they use. *
Software user visibility enables management to track and monitor sales to
ensure steady revenue streams * Vendors can tailor offerings according to
customer specific needs thus boosting customer satisfaction *
Software usage at customer site can be traced and monitored on the fly for
better service
Selling software on demand and as a service requires strong foundation of
security, monitoring, metering and pricing capabilities. It is therefore
vital that an ISV who wants to market and sell software effectively
chooses a Dynamic Software Packaging product that will provide him and his
users with a relevant solution.
|
